Type - Blogs

The latest in B2B marketing strategy, advice and trends

  • [ Blog ] Increasing Social Engagement with Employee Advocacy

    [ Blog ] Increasing Social Engagement with Employee Advocacy

    Employee advocacy is making waves for marketers across the world. Read the blog to see how you can leverage your employees to increase social engagement.

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  • [ News ] Corona update: Youwe UK is fully operational

    [ News ] Corona update: Youwe UK is fully operational

    We are happy to reassure our customers and followers that we are fully operational. The coronavirus pandemic demands drastic measures, but we are all in this together.

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  • [ Blog ] 3 Simple Steps to Implementing a Video Lead Scoring Model

    [ Blog ] 3 Simple Steps to Implementing a Video Lead Scoring Model

    As video becomes an essential part of your marketing strategy, learn how to harness its power to score leads effectively using Vidyard and Marketo.

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  • [ Blog ] Conversational Marketing is on the rise but why Drift?

    [ Blog ] Conversational Marketing is on the rise but why Drift?

    Conversational marketing is on the rise and in 2020, we can expect to see an increase on companies leveraging conversational marketing tools and meeting the needs of their customers, but why Drift?

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  • [ News ] Youwe Expands in the UK with Strategic Martech Takeover

    [ News ] Youwe Expands in the UK with Strategic Martech Takeover

    We're excited to announce that Youwe, a digital agency based in the Netherlands, have acquired SuccessFlow to enhance and expand their Martech capabilities.

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  • [ Blog ] Creating a Realistic, Achievable and Deliverable Digital Strategy

    [ Blog ] Creating a Realistic, Achievable and Deliverable Digital Strategy

    A digital strategy does not need to be (and should not be) a burden. It’s not about creating a paperweight, but more about an actionable plan – a roadmap of how to get from A to B.

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  • [ Blog ] How to Get the Most Out of Your LinkedIn Profile

    [ Blog ] How to Get the Most Out of Your LinkedIn Profile

    Your LinkedIn profile should not be a copy of your CV and certainly not a shortened version, but what can you do to make your professional profile stand out from the crowd?

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  • [ Blog ] The Importance of Video Marketing For Lead Generation

    [ Blog ] The Importance of Video Marketing For Lead Generation

    Your video marketing strategy should no longer form just one part of your marketing, it should be central in your overall marketing strategy to reach your customers and generate leads.

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  • [ Blog ] Digital Is Here to Stay, and Now’s The Time to Embrace It

    [ Blog ] Digital Is Here to Stay, and Now’s The Time to Embrace It

    A digital roadmap is like having GPS for your digital strategy – only without the annoying voice. It is both a strategic document and a canvas that can help companies visualise the future.

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  • [ Blog ] What Makes a ‘Real’ Marketing Automation Platform?

    [ Blog ] What Makes a ‘Real’ Marketing Automation Platform?

    As with every tech sub-industry the number of marketing automation vendors is growing rapidly; or is it?

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  • [ Blog ] Scale Up Your Marketing and Business With Marketo

    [ Blog ] Scale Up Your Marketing and Business With Marketo

    If you’re in the business bracket that’s classed as “growing”, as most businesses are, you’re going to need marketing and sales platforms that scale and grow with you.

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  • [ Blog ] A Step-by-Step Guide to Creating a Powerful Digital Marketing Strategy

    [ Blog ] A Step-by-Step Guide to Creating a Powerful Digital Marketing Strategy

    When it comes to marketing, digital activities will account for nearly 75% of CMO spending over the next five years so it is important you have a digital marketing strategy that delivers.

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  • [ Blog ] SuccessFlow Becomes Certified Seventh Sense Partner

    [ Blog ] SuccessFlow Becomes Certified Seventh Sense Partner

    SuccessFlow Digital has become the first European Digital Agency to become a fully certified Marketo partner to Seventh Sense, a leading provider of email analytics and send time optimisation.

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  • [ Blog ] The Importance of Content For Marketing Automation

    [ Blog ] The Importance of Content For Marketing Automation

    For marketing automation, content is king. But what relevance is compelling content if people aren’t converting from it?

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  • [ Blog ] The Secret to Quality Customer Acquisition and Customer Engagement

    [ Blog ] The Secret to Quality Customer Acquisition and Customer Engagement

    If you’re on the hunt for new leads but you don’t have a nurture programme to keep said leads engaged, you need a wake up call, and fast.

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  • [ Blog ] Marketing Is The Car, Marketing Automation Is The Engine

    [ Blog ] Marketing Is The Car, Marketing Automation Is The Engine

    Here’re three key aspects of marketing automation that we would advise getting up and running straight away in order to see increased customer acquisition and customer engagement.

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  • [ Blog ] GDPR: Embrace the change

    [ Blog ] GDPR: Embrace the change

    You have heard enough about it but how can we see the new legislation as an ideal opportunity to stay relevant and lead from the front?

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  • [ Blog ] How to Achieve Digital Transformation With Your Marketing Strategy

    [ Blog ] How to Achieve Digital Transformation With Your Marketing Strategy

    A good digital strategy can help you get the right message across on the right channels at the right time, which is absolutely key with your acquisition and engagement models too.

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  • [ Blog ] Buying Decisions In B2B Make Needing a Digital Strategy More Important Than Ever

    [ Blog ] Buying Decisions In B2B Make Needing a Digital Strategy More Important Than Ever

    For many marketers, a digital strategy seems a million miles away but with most businesses using at least one digital channel, we’re starting to see a shift in purchasing decisions.

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  • [ Blog ] A CMO’s Struggle To Succeed In Digital Marketing

    [ Blog ] A CMO’s Struggle To Succeed In Digital Marketing

    Marketers need to embrace digital and evolve their processes and strategies accordingly because ultimately, it will deliver coherent messaging and improve the customer journey.

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