Blogs

The latest in B2B marketing strategy, advice and trends

  • [ Blog ] SuccessFlow becomes certified Seventh Sense partner

    [ Blog ] SuccessFlow becomes certified Seventh Sense partner

    SuccessFlow Digital has become the first European Digital Agency to become a fully certified Marketo partner to Seventh Sense, a leading provider of email analytics and send time optimisation.

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  • [ Blog ] Increasing Social Engagement with Employee Advocacy

    [ Blog ] Increasing Social Engagement with Employee Advocacy

    It is not a new concept but employee advocacy is making waves for marketers across the world. Read the blog to see how you can leverage your employees to increase social engagment.

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  • [ Blog ] How to get the most out of your LinkedIn Profile

    [ Blog ] How to get the most out of your LinkedIn Profile

    Your LinkedIn profile should not be a copy of your CV and certainly not a shortened version, but what can you do to make your professional profile stand out from the crowd?

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  • [ Blog ] The importance of video marketing for lead generation

    [ Blog ] The importance of video marketing for lead generation

    Your video marketing strategy should no longer form just one part of your marketing, it should be central in your overall marketing strategy to reach your customers and generate leads.

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  • [ Blog ] What makes a ‘real’ marketing automation platform?

    [ Blog ] What makes a ‘real’ marketing automation platform?

    As with every tech sub-industry the number of marketing automation vendors is growing rapidly; or is it?

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  • [ Blog ] Creating a realistic, achievable and deliverable digital strategy

    [ Blog ] Creating a realistic, achievable and deliverable digital strategy

    A digital strategy does not need to be (and should not be) a burden. It’s not about creating a paperweight, but more about an actionable plan – a roadmap of how to get from A to B.

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  • [ Blog ] GDPR: Embrace the change

    [ Blog ] GDPR: Embrace the change

    You have heard enough about it but how can we see the new legisation as an ideal opportunity to stay relevant and lead from the from the front?

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  • [ Blog ] Digital is here to stay, and now’s the time to embrace it

    [ Blog ] Digital is here to stay, and now’s the time to embrace it

    A digital roadmap is like having GPS for your digital strategy – only without the annoying voice. It is both a strategic document and a canvas that can help companies visualise the future.

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  • [ Blog ] A step-by-step guide to creating a powerful digital marketing strategy

    [ Blog ] A step-by-step guide to creating a powerful digital marketing strategy

    When it comes to marketing, digital activities will account for nearly 75% of CMO spending over the next five years so it is important you have a digital marketing strategy that delivers.

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  • [ Blog ] The importance of content for marketing automation

    [ Blog ] The importance of content for marketing automation

    For marketing automation, content is king. But what relevance is compelling content if people aren’t converting from it?

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  • [ Blog ] The secret to quality customer acquisition and customer engagement

    [ Blog ] The secret to quality customer acquisition and customer engagement

    If you’re on the hunt for new leads but you don’t have a nurture programme to keep said leads engaged, you need a wake up call, and fast.

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  • [ Blog ] Scale up your marketing and business with Marketo

    [ Blog ] Scale up your marketing and business with Marketo

    If you’re in the business bracket that’s classed as “growing”, as most businesses are, you’re going to need marketing and sales platforms that scale and grow with you.

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  • [ Blog ] Marketing is the car, marketing automation is the engine

    [ Blog ] Marketing is the car, marketing automation is the engine

    Here’re three key aspects of marketing automation that we would advise getting up and running straight away in order to see increased customer acquisition and customer engagement.

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  • [ Blog ] How to achieve digital transformation with your marketing strategy

    [ Blog ] How to achieve digital transformation with your marketing strategy

    A good digital strategy can help you get the right message across on the right channels at the right time, which is absolutely key with your acquisition and engagement models too.

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  • [ Blog ] Buying decisions in B2B make needing a digital strategy more important than ever

    [ Blog ] Buying decisions in B2B make needing a digital strategy more important than ever

    For many marketers, a digital strategy seems a million miles away but with most businesses using at least one digital channel, we’re starting to see a shift in purchasing decisions.

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  • [ Blog ] A CMO’s struggle to succeed in digital marketing

    [ Blog ] A CMO’s struggle to succeed in digital marketing

    Marketers need to embrace digital and evolve their processes and strategies accordingly because ultimately, it will deliver coherent messaging and improve the customer journey.

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  • [ Blog ] Is it time for a refresh of your content marketing strategy?

    [ Blog ] Is it time for a refresh of your content marketing strategy?

    61% of customers buying decisions are influenced by customised content, but many companies still hold off from moving towards a customer centric approach, because they are so focused on sales targets.

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  • [ Blog ] New to Pardot? Here’s what you need to do to get up and running…

    [ Blog ] New to Pardot? Here’s what you need to do to get up and running…

    Before you begin using your wonderful, new, shiny Pardot platform, you will need to implement the fundamentals, designed according to digital marketing best practice.

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  • [ Blog ] Defining a ‘sales-ready lead’ in Salesforce using this planning framework

    [ Blog ] Defining a ‘sales-ready lead’ in Salesforce using this planning framework

    As a marketer, you might be responsible for sending marketing emails, monitoring your prospects’ activity or passing leads through to sales. But how do you know when a lead is sales-ready?

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  • [ Blog ] Pardot Training Course

    [ Blog ] Pardot Training Course

    A strategic approach to generating, managing and converting leads.

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