Employee advocacy is making waves for marketers across the world. Read the blog to see how you can leverage your employees to increase social engagement.

We are happy to reassure our customers and followers that we are fully operational. The coronavirus pandemic demands drastic measures, but we are all in this together.

As video becomes an essential part of your marketing strategy, learn how to harness its power to score leads effectively using Vidyard and Marketo.

Conversational marketing is on the rise and in 2020, we can expect to see an increase on companies leveraging conversational marketing tools and meeting the needs of their customers, but why Drift?

We're excited to announce that Youwe, a digital agency based in the Netherlands, have acquired SuccessFlow to enhance and expand their Martech capabilities.

A digital strategy does not need to be (and should not be) a burden. It’s not about creating a paperweight, but more about an actionable plan – a roadmap of how to get from A to B.

Your LinkedIn profile should not be a copy of your CV and certainly not a shortened version, but what can you do to make your professional profile stand out from the crowd?

Your video marketing strategy should no longer form just one part of your marketing, it should be central in your overall marketing strategy to reach your customers and generate leads.

A digital roadmap is like having GPS for your digital strategy – only without the annoying voice. It is both a strategic document and a canvas that can help companies visualise the future.

As with every tech sub-industry the number of marketing automation vendors is growing rapidly; or is it?

If you’re in the business bracket that’s classed as “growing”, as most businesses are, you’re going to need marketing and sales platforms that scale and grow with you.

When it comes to marketing, digital activities will account for nearly 75% of CMO spending over the next five years so it is important you have a digital marketing strategy that delivers.

SuccessFlow Digital has become the first European Digital Agency to become a fully certified Marketo partner to Seventh Sense, a leading provider of email analytics and send time optimisation.

For marketing automation, content is king. But what relevance is compelling content if people aren’t converting from it?

If you’re on the hunt for new leads but you don’t have a nurture programme to keep said leads engaged, you need a wake up call, and fast.

Here’re three key aspects of marketing automation that we would advise getting up and running straight away in order to see increased customer acquisition and customer engagement.

You have heard enough about it but how can we see the new legislation as an ideal opportunity to stay relevant and lead from the front?

A good digital strategy can help you get the right message across on the right channels at the right time, which is absolutely key with your acquisition and engagement models too.

Marketers need to embrace digital and evolve their processes and strategies accordingly because ultimately, it will deliver coherent messaging and improve the customer journey.

61% of customers buying decisions are influenced by customised content, but many companies still hold off from moving towards a customer centric approach, because they are so focused on sales targets.