[ Blog ] Choosing Your LinkedIn Profile Photo

Browsing through LinkedIn, you come across many profile pictures that are far from acceptable. It seems that LinkedIn is regularly becoming confused with Facebook. LinkedIn is a self-proclaimed ‘professional’ network, so your photograph should be the same.


In no particular order, here are 13 things to avoid at all costs when selecting your LinkedIn profile picture…

Photo of/or with kids – we don’t want to see your kids on LinkedIn any more than we do in your wallet.

2  Photo of/or with animals – fine if you’re a zookeeper or a vet, if not, steer clear.

3  Group photo – are we meant to guess which one is you?

4  Badly Photoshop-ed images – cutting around a photograph of yourself to paste onto a neutral background is probably more hassle than it’s worth.​ And like most Photoshop-ing, if it’s not done well, it’s done terribly.​

5  Selfies – need I say more?

6  Cropped nightclub photos – I’ve said it before and I’ll say it again, LinkedIn is a professional network; keep your night out photos on Facebook.

7  Too posey – cringe.

8  Cartoons or avatars – they may stand out and appear ‘fun’ and youthful, but if you want to come across as a mature, capable individual, is a cartoon really the best choice? The only caveat for this is if you’re in the creative industry.

9 Award photos – yes, you may have won an award for being excellent at your job, and yes, you may be extremely proud, but there is a place to display these photos – your mother’s mantelpiece (also, the ‘Honours and Awards’ section on LinkedIn).​

10 Pixelated images – images that look as if they may well have been taken from CCTV footage do not show you in a good light.

11 Tiny images – your face surrounded by a giant border looks ridiculous. If resizing the image causes it to become pixelated then take a better quality photo!

12 Your company logo – this is fine on your company page, but your profile should be representative of you, not just your brand.

13 No photo at all – not having a photograph makes it look like you have something to hide. People want to connect with people.​

Your photo is 11 times more likely to be viewed if it has a photograph (Digital Marketing Ramblings).

The ideal LinkedIn photograph is your head and shoulders looking at the camera, against a neutral/plain background. Wear appropriate clothing for your job role, make sure you’re well lit and the image is clear and high quality. Your image should be no smaller than 350px x 350px (max size 500px x 500px). Remember, that your photo is a fundamental part of your personal brand and will make a huge difference to building your network.

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