61% of customers buying decisions are influenced by customised content, but many companies still hold off from moving towards a customer centric approach, because they are so focused on money making and sales targets as opposed to their content marketing strategy. There is a certain element of this in most businesses, however, the reality is that with so many options and competition in our digital age, businesses are getting smarter and so have certain expectations before they make a purchase with your company including the content they receive from your company.
- What does the client need to get done now and how can we help?
- What relationship do our clients expect us to establish with them?
- What value do our clients need to see before they are willing to pay?
To do this you may want to consider aligning your communications with our five-stage customer centric model:
Stage 1: Know Me
Stage 2: Help Me
Stage 3: Make My Life Simple
Stage 4: Anticipate My Needs
Stage 5: Reward Me
If you’d like to understand more about personas, marketing strategies or content marketing, get access to our on-demand webinar right away.
B2B Content Strategy: Is your content connected to your customer?