Embarking on your first Account-Based Marketing strategy or is it time to optimize your current one? Before creating great account-focused programs and tactics, you need to lay a good Account-Based Marketing foundation. Be sure your ABM strategy planning addresses the fundamental questions which will help you determine if you’re set up for success.
This workbook by Demandbase guides you through 7 key planning questions:
- Which type of ABM is right for your business?
- Do you have the right target account list?
- How do you demonstrate success?
- Can you expand to new channels?
- Is your budget sufficient?
- Do you have the right team?
- Are you missing any technologies?