Employee advocacy is making waves for marketers across the world. Read the blog to see how you can leverage your employees to increase social engagement.

Your LinkedIn profile should not be a copy of your CV and certainly not a shortened version, but what can you do to make your professional profile stand out from the crowd?

When it comes to marketing, digital activities will account for nearly 75% of CMO spending over the next five years so it is important you have a digital marketing strategy that delivers.

A good digital strategy can help you get the right message across on the right channels at the right time, which is absolutely key with your acquisition and engagement models too.

Marketers need to embrace digital and evolve their processes and strategies accordingly because ultimately, it will deliver coherent messaging and improve the customer journey.

Do the words ‘digital marketing’ strike fear into your heart? They do for some marketers—but digital marketing is here to stay and there’s no avoiding it if you want your business to succeed....

Social selling may be a term you’re familiar with, but is it marked as a crucial aspect of your overall sales strategy? If not, it should be.

Browsing through LinkedIn, you come across many profile pictures that are far from acceptable. LinkedIn is a self-proclaimed ‘professional’ network, so your photograph should be the same.