Develop a digital strategy that integrates your online and offline marketing, bring coherence to your messaging and deliver a better customer journey.
Have you planned your digital roadmap? Do you know what tactics you're going to use to reach your objective...
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See how your strategy can be better delivered through a data-driven platform.
We explore the main principles that create a successful strategy for a modern marketing world across the whole customer journey, why a documented strategy is important using our digital roadmap.
Have you planned your digital roadmap? Do you know what tactics you're going to use to reach your objectives? If the answer to any of these is 'no', then this is essential reading...
A digital strategy does not need to be (and should not be) a burden. It’s not about creating a paperweight, but more about an actionable plan – a roadmap of how to get from A to B.
We explore the main principles that create a successful strategy for a modern marketing world across the whole customer journey.
We discuss how GDPR can help your marketing become more effective and how you can ensure it stays on the right side of GDPR by targeting five main areas where you can introduce change.
You have heard enough about it but how can we see the new legislation as an ideal opportunity to stay relevant and lead from the front?
A digital roadmap is like having GPS for your digital strategy – only without the annoying voice. It is both a strategic document and a canvas that can help companies visualise the future.
A good digital strategy can help you get the right message across on the right channels at the right time, which is absolutely key with your acquisition and engagement models too.
For many marketers, a digital strategy seems a million miles away but with most businesses using at least one digital channel, we’re starting to see a shift in purchasing decisions.
As a marketer, you might be responsible for sending marketing emails, monitoring your prospects’ activity or passing leads through to sales. But how do you know when a lead is sales-ready?
In part 1 of our RACE Planning webinar series we are look at the steps you need to take to gain a successful digital marketing plan.
In How to Drive Digital Marketing Success, Dr Dave Chaffey presents an unmissable masterclass on digital marketing strategy, looking in depth at the RACE Planning framework.
In part 4 of our RACE Planning Series we look at the digital marketing tactics used to convert leads to sales.
Find out how to acquire more customers through improved online interaction. This episode covers proven tactics for better interaction with your target audience through digital channels.
Find out how to acquire more customers through improved online reach. This episode covers proven tactics for reaching more of your target audience through digital channels.
With the ability to reach a global audience but still have the interaction of a traditional seminar, webinars have become a much loved part of B2B marketing. However, it's all in the planning.