You know, of course, that the answer’s 42. The answer, that is, to the Ultimate Question of Life, the Universe and Everything. But how far is that really going to get you if your digital marketing strategy is distinctly earthbound? The thing is, it doesn’t have to be. If you adopt the RACE Planning framework, you could find yourself powering through the stratosphere and heading out into the galaxy. Or at the very least, engaging with your audiences across every stage of the customer lifecycle.
What is RACE Planning?
The RACE Planning framework is a way of defining the practical digital marketing activities required to develop a strategy for engaging audiences online across the entire customer lifecycle.