By delivering leads straight to sales, your teams can avoid time-consuming tasks like prospecting and cold calling. Lead prioritisation allows sales teams to concentrate on leads that are most "likely to buy" first, and when integrated with Salesforce, this technique can bolster the success of your sales team twofold.
Without a process for a lead prioritisation, you're likely to experience;
- Poorly qualified leads passed to sales
- Sales losing confidence in marketing
- High opt-out rates
- Wasted time qualifying low-quality leads
This quick guide to lead prioritisation in Salesforce will help you to flood your pipeline with sales-ready leads. Download now for an actionable process for success.