Youwe, the digital agency headquartered in the Netherlands, has reaffirmed its international growth strategy by acquiring the Martech activities of the UK-based specialist SuccessFlow. The merger of operations consolidates both Youwe’s expertise in the field of digital marketing and the company’s position in the key UK market. As a subsidiary of Youwe, SuccessFlow will benefit from the company’s proven international footprint and partner ecosystem. Youwe’s portfolio, including e-commerce, experience design & management, staffing, hosting, data & intelligence and online marketing, will as of now be in reach for UK businesses looking for digital excellence.
“SuccessFlow is a strong Digital Strategy and Martech company with highly qualified experts and a strong portfolio in Salesforce and Marketo. SuccessFlow helps organisations to create, implement and evolve seamless digital marketing strategies and integrate their offline with online marketing campaigns. We are very pleased with this expansion, resulting in a strong marketing team with experts based in the UK and the Netherlands,” says Rob Wiek, CEO of Youwe.
“This acquisition represents an exciting new chapter in the growth and evolution of SuccessFlow’s digital marketing capabilities and gives us the scale and reach to deliver to clients across Europe working as part of an exciting organisation,” says Steve Hulmes, UK MD of Youwe SuccessFlow.
According to analysis released by Adobe in 2019, data-driven, experience-focused marketing is among the top priorities of businesses for the near future. Personalisation, account-based marketing, and the general integration of data and creativity are viewed as key ingredients to improve customer journeys from acquisition through to customer loyalty activities. The addition of Martech specialists SuccessFlow strengthens Youwe’s position catering to these needs.
Being undoubtedly one of the most mature online markets and technologically advanced countries in the world, the UK has been on top of Youwe’s wish list for further expansion for a while. After the opening of the Swedish office in April 2019, as a strategic position in the Nordics, the acquisition of SuccessFlow’s activities is the next step for Youwe to reinforce its position as a leading digital agency in Europe and beyond. Together with strong partners including Magento, Adobe, Marketo, Pimcore, Drupal and the AI platform E-tail Genius, Youwe is ready to offer value through future-proof solutions to businesses in the UK and across the globe. Youwe to date has three offices in the Netherlands, as well as in Kiev (Ukraine), Stockholm (Sweden) and Helsinki (Finland).
The acquisition was finalised in September and will be put into action immediately. Youwe and SuccessFlow are currently working to integrate operations in order to make the collaboration kick off smoothly. The management of SuccessFlow will actively support Youwe in positioning its activities in the UK.