In marketing, content is key. But what relevance is compelling content if people aren’t converting from it? Marketing automation is an investment that requires hard work. Even if you see some results from your investment, the digital landscape is ever evolving, and you’re bound to face challenges.
Here are some of our clients’ common problems:
- A poor database – we don’t clean our database, and so our profiled data isn’t accurate.
- Lack of marketing and sales alignment – leads aren’t passed through to sales, and our customers receive a disjointed journey.
- No strategy – we don’t or didn’t know where to start with marketing automation and aren’t necessarily measuring correctly.
If these problems resonate with you too, you might need an overhaul on your marketing automation platform. Marketing automation is designed to make content marketing easier with streamlined processes to maximise your message. We recommend mastering the fundamentals (investment, strategy, leads and reporting) first, to achieve success.
Learn more about the essential elements of marketing automation, read our new guide Marketing Automation Success using Salesforce.