Hotelbeds Group are a leading provider of services to the global travel trade with key positions in some of the fastest growing segments in the industry. Distributing accommodation, transfers and activities in more than 185 countries, active in +140 source markets worldwide and the world’s bedbank.
Disruption from the competition – They were losing business to Digital First competitors such as Expedia and Booking.com.
Silos across Marketing – Marketing process was very siloed and sales weren’t seeing results.
Unsure of Marketing Automation technology required – They were getting mixed messages on what marketing automation technology to underpin their marketing efforts.
CRM Integration – Salesforce CRM was a huge investment and was being used as a basic contact management system
Platform Evaluation and Selection – We completed a Discovery phase to understand the clients business and technical requirements and recommend the best platform for their needs.
Digital Strategy – We developed a full digital strategy aligned to their customer acquisition and retention targets.
Marketo Implementation – We scoped and implemented Marketo platform to underpin their digital strategy.
Managed Digital Pilot – We ran a digital pilot to re-engage existing travel agents designed to generate leads and automate leads into sales.
Proven bottomline revenue – An additional €3.7Million proven revenue attributed to the digital campaigns.
A huge increase in campaign engagement – Campaign click-through rates increased by 506% meaning more leads entering the top of the funnel.
Increase in engaged leads for sales – 63% of leads that were nurtured met the criteria for sales to follow up based on agreed scoring metrics.