For marketing automation, content is king. But what relevance is compelling content if people aren’t converting from it? Marketing automation is great if you have designed drip programmes and a customer journey for your prospects, but lack of this, and a suitable content strategy, will have you facing some challenges.
Before you start with your content marketing planning, you need to understand why you are creating content in the first place. The right content, at the right time, can help you convert more leads at the top, middle and bottom of the funnel. In order to achieve this and for successful content creation, you’ll need two key elements
- A content framework which allows you to produce the different types of content suited to each segment of your database
- A content production process by which you can maintain a consistency of tone and brand message across segments and channels
By downloading, you can expect to learn
- How to make marketing automation worth the investment
- The challenges of marketing automation and how to overcome them
- How to form the right strategy for success
- How to better engage with your personas
- How important creating quality content is
- The best way to generate, convert and manage leads
- How to use analytics to improve marketing and sales alignment
To learn how you can empower your team with marketing automation, download our guide .