[ Demandbase Guide ] 7 Planning Activities to Drive ABM Success Workbook

Embarking on your first Account-Based Marketing strategy or is it time to optimize your current one? Before creating great account-focused programs and tactics, you need to lay a good Account-Based Marketing foundation. Be sure your ABM strategy planning addresses the fundamental questions which will help you determine if you’re set up for success.

This workbook guides you through 7 key planning questions:

  • Which type of ABM is right for your business?
  • Do you have the right target account list?
  • How do you demonstrate success?
  • Can you expand to new channels?
  • Is your budget sufficient?
  • Do you have the right team?
  • Are you missing any technologies?

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Lead Engagement Software - Conversica Datasheet
Lead Engagement Software - Conversica Datasheet