Embarking on your first Account-Based Marketing strategy or is it time to optimize your current one? Before creating great account-focused programs and tactics, you need to lay a good Account-Based Marketing foundation. Be sure your ABM strategy planning addresses the fundamental questions which will help you determine if you’re set up for success.
This workbook guides you through 7 key planning questions:
- Which type of ABM is right for your business?
- Do you have the right target account list?
- How do you demonstrate success?
- Can you expand to new channels?
- Is your budget sufficient?
- Do you have the right team?
- Are you missing any technologies?