If you’re in the business bracket that’s classed as “growing”, as most businesses are, you’re going to need marketing and sales platforms that scale and grow with you.

As a marketer, you might be responsible for sending marketing emails, monitoring your prospects’ activity or passing leads through to sales. But how do you know when a lead is sales-ready?

A lapsed approach to lead prioritisation can affect your business reputation and sales teams’ confidence, which often leads to a loss of revenue and lack of alignment between marketing and sales.

Social selling may be a term you’re familiar with, but is it marked as a crucial aspect of your overall sales strategy? If not, it should be.

Effective lead management is key for a number of reasons, from being more aligned with sales, to being able to market more effectively, to well defined segments.