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  • [ Guide ] Marketing Automation Success Using Salesforce

    [ Guide ] Marketing Automation Success Using Salesforce

    Need marketing and sales alignment? This guide details how to devise a successful strategy and the importance of Salesforce integration for success.

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  • [ Guide ] How to Make the Most of Your Pardot Investment

    [ Guide ] How to Make the Most of Your Pardot Investment

    Are you ready to get started on a better path with Pardot? Maybe you're new to Pardot and don’t know where to start?

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  • [ Blog ] Essential Do’s and Don’ts of Lead Management in CRM

    [ Blog ] Essential Do’s and Don’ts of Lead Management in CRM

    Effective lead management is key for a number of reasons, from being more aligned with sales, to being able to market more effectively, to well defined segments.

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  • [ Guide ] Lead prioritisation in Salesforce

    [ Guide ] Lead prioritisation in Salesforce

    By delivering leads straight to sales, your teams can avoid time-consuming tasks like cold calling. Read our guide to lead prioritisation in Salesforce.

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  • [ Blog ] Defining a ‘Sales-Ready Lead’ in Salesforce Using This Planning Framework

    [ Blog ] Defining a ‘Sales-Ready Lead’ in Salesforce Using This Planning Framework

    As a marketer, you might be responsible for sending marketing emails, monitoring your prospects’ activity or passing leads through to sales. But how do you know when a lead is sales-ready?

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  • [ Blog ] Lead Prioritisation in Salesforce: A Tail of Two Halves

    [ Blog ] Lead Prioritisation in Salesforce: A Tail of Two Halves

    A lapsed approach to lead prioritisation can affect your business reputation and sales teams’ confidence, which often leads to a loss of revenue and lack of alignment between marketing and sales.

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  • [ Webinar ] Defining Your Digital Strategy

    [ Webinar ] Defining Your Digital Strategy

    We explore the main principles that create a successful strategy for a modern marketing world across the whole customer journey, why a documented strategy is important using our digital roadmap.

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  • [ Blog ] Salesforce Pardot: The Fundamentals Needed to Enhance Investment

    [ Blog ] Salesforce Pardot: The Fundamentals Needed to Enhance Investment

    For successful Pardot integration into Salesforce, you need the correct knowledge, expertise and approach. If you’re not sure where to begin with Pardot, we’ve listed some key considerations.

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  • [ Webinar ] Salesforce Pardot - Top 10 B2B Marketing Best Practices45:54

    [ Webinar ] Salesforce Pardot - Top 10 B2B Marketing Best Practices

    Want to know how to drive your B2B online marketing ROI sky high? Merinda Peppard of Salesforce shares valuable best practice tips and tricks that the experts use to get campaigns running.

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  • [ Webinar ] The Importance of Video Content

    [ Webinar ] The Importance of Video Content

    Learn why – and how – video content can improve your marketing throughout the customer journey with our guest speaker and video expert, Todd Patton from TwentyThree.

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