Effective lead management is key for a number of reasons, from being more aligned with sales, to being able to market more effectively, to well defined segments.

As a marketer, you might be responsible for sending marketing emails, monitoring your prospects’ activity or passing leads through to sales. But how do you know when a lead is sales-ready?

A lapsed approach to lead prioritisation can affect your business reputation and sales teams’ confidence, which often leads to a loss of revenue and lack of alignment between marketing and sales.

We explore the main principles that create a successful strategy for a modern marketing world across the whole customer journey, why a documented strategy is important using our digital roadmap.

For successful Pardot integration into Salesforce, you need the correct knowledge, expertise and approach. If you’re not sure where to begin with Pardot, we’ve listed some key considerations.

Learn why – and how – video content can improve your marketing throughout the customer journey with our guest speaker and video expert, Todd Patton from TwentyThree.