Cirrus Logistics is a global company that specialises in providing decision support solutions to local and global corporations in both the supply chain and maritime industries. They supply software and services that utilise advanced optimisation and simulation techniques to enable companies to develop the best possible business strategies.
With no dedicated marketing department, Cirrus Logistics were looking how to prioritise their marketing spend and maximise its efficiency. Cirrus Logistics required a strategy to provide sales with more high quality leads. They recognised the need to explore new digital marketing methods and appointed the experts at SuccessFlow to help.
Using a lead scoring and grading model we launched a targeted campaign across social media and email to promote a new webinar and white paper series. The newly implemented lead scoring model identified and prioritised prospects ready for sales follow up, creating a better lead flow of high quality leads across all digital touch points. Delivering a comprehensive and easy-to-use platform, they could collect all leads and analyse performance against agreed KPIs.
With a greater brand presence across social channels there was a tremendous uptake for webinar registrations and white paper downloads, helping towards a 25% business growth in 2014. Successfully delivering an above average email open rate of 38.5% (industry average – 20.8%) as well as 1,342 landing page visits by social media alone. The newly Implemented lead scoring model identified and prioritised prospects ready for sales follow up, creating a better lead flow of high quality leads.