[ Success Story ] Charities Aid Foundation


Charities Aid Foundation help people and businesses support the causes they care about, and for charities, they provide simple and straightforward day-to-day banking and fundraising services, freeing them up to concentrate on the real work of making a difference. Driven by making an impact, CAF has pioneered many of the changes that make the UK one of the best giving environments in the world.​


Their challenges.

To equip UK charities with the knowledge and confidence to make their fundraising more efficient by positioning CAF as a trusted source of fundraising advice and support for small/medium sized charities. As well as encouraging charities to trial the features and functionality of the CAF Donate service. Most importantly, to grow the gross value of charitable donations that are collected and processed via CAF Donate.​


The solution.

We delivered a webinar series to generate new leads and engage with CAF’s existing customer database. Using Act-On marketing automation software and Oktopost, for social media management, we managed the awareness stage of the digital marketing process including email marketing, social media marketing, web tracking, lead capture through landing pages and finally lead nurturing to the customer services team.​


The result.

With SuccessFlow’s help, Charities Aid Foundation achieved a record number of webinar registrants (729) of which 385 attended the webinar, leading to an attendance rate of 53.47%

(Above the average industry standard of 36%)

This client was not only able to deliver a successful webinar but exceeded the average industry standard for webinar survey responses (the percentage of attendees that interact with polling questions and/or ask a question), successfully achieving a response rate of 61.04%.

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