Through practical intelligence and measurable delivery, Exigent is one of the most experienced and innovative providers of high-quality legal outsourcing solutions. From sole traders to AmLaw 500 law firms, Exigent provide a comprehensive suite of legal services, highly trained and reliable staff and the best-of-breed legal technology solutions which include contract management software.
Without optimised landing pages or website pop-ups Exigent were failing to capture leads and missed opportunities to convert visitors into leads. With some sporadic and limited social media marketing strategy in place, community building and lead generation had to be improved. Lack of direction coupled with no structured integrated digital marketing strategy saw only 1 in 5 sales-ready leads converting to sales. Exigent challenged SuccessFlow to generate new leads and nurture these leads to pass over to sales.
Our campaign approach was to plan and promote a series of webinars and downloadable white papers across a variety of digital marketing channels which included: email marketing, social media marketing, social selling via Exigent’s employees and website pop-ups. Using marketing automation, our experts built a process across sales and marketing to help Exigent allocate leads and recycle leads back into the funnel.
With SuccessFlow’s help, Exigent achieved 589 webinar registrants across four webinars and 243 downloads of their thought leadership papers. This success was fuelled by over 100,000 impressions and 564 engagements on social media, both organically and through the employee advocacy program.
A five-step email nurture programme delivered 190 clicks and achieved an above average click through rate of 2.5%. Overall Exigent received 263 sales-ready leads from SuccessFlow.