Fewer than 50% of today’s organisations have a clearly defined digital marketing strategy. Without one, you’re likely to have no clear business direction, leaving you at risk of continuously firefighting. If you’re a CMO, Marketing Director or Head of Marketing then this webinar is for you. We explore the main principles that create a successful strategy for the modern marketing world across the whole customer journey.

We discuss why a documented strategy is important and learn how to make it real, using a digital roadmap. Our speakers highlight what to include and how to report and gain insights.