In this webinar, we look at how optimising your customer journey, content planning and automation across the funnel will allow you to make continuous improvements on your marketing efforts.
We will help you to:
- Understand where you are today using a situation analysis
- Define and prioritise the objectives you can achieve with Pardot
- Develop a strategic roadmap for Pardot implementation and adoption
- Learn the key tactics to consider when delivering a Pardot strategy
- Define the actions needed to deliver your Pardot strategy
- Use reports and dashboards to keep control and measure success